At Seeds Events we believe in executing events, with a difference.


Seeds Events was established by qualified chef Samantha Dube, who has a passion for the hospitality industry and making a positive difference in society. 

"Growing up in the township of Eldorado Park in the south of Johannesburg, there was a strong sense of community. It taught me UBUNTU. I have always felt compelled to make a positive difference in the lives of those around me. And  we try to make a positive impact with each event that we execute.”

At Seeds Events, we recognize the impact events have on the environment and our responsibility towards protecting our natural heritage and resources for the benefit of future generations. We are committed to planning, conducting and managing  events; in the most responsible manner possible.



Seeds Events offers the following services


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Event Management

Distinct sustainable creations

- Devise a concept for your event

- Sourcing venues

- Sourcing caterers and other suppliers

and more...


Event Production


Event design including stage sets, decor and props

- Lighting and audio visual options

- Managing technicians and crew at your event

- Sourcing local suppliers to reduce transport miles


Equipment Hire

stretch tent and audio EQUIPMENT

- Stretch Tents

- Sound Equipment Hire

and more

Event Sustainability

We endeavour to grow sustainable events

- Responsible resource use

- Responsible waste management

- Responsible Procurement

- Economic upliftment and skills development

- Leaving a lasting legacy in the communities in which we host  an event